Special Edition Warhol-Themed Campbell’s Soup Cans

Target stores have announced that they are releasing 1.2 million special edition Campbell soup cans that honour artist Andy Warhol on the 50th anniversary of his infamous 1962 Campbells Soup Cans piece. Warhol is known for his print work, his most famous works include the colourful works of Marilyn Monroe, repeated images of Elvis Presley, and, of course, his reproduction of the original Campbells tomato soup can label. Now, in an attempt to celebrate an artist’s great vision and to boost sales, Campbell Soup Company is taking inspiration from Warhol’s colourful works of art and applying the concept to a limited number of Campbells soup can labels. The cans will be sold exclusively at Target and will appear in four different colour schemes. The backside of the cans will feature a quote from Andy Warhol. The cans were approved by the Andy Warhol Foundation – a not-for-profit corporation in New York that funds contemporary art in accordance with the artist’s will since it’s founding in 1987. The foundation has funded $250 million in grants over the years. Cans will be sold for $0.75 each starting on September 2, 2012.