Music Video Made From Jelly Beans
This music video for singer/songwriter Kina Grannis takes the term “bubble gum pop” to a whole new (sweet) level. Grannis worked with director Greg Jardin to create this fun and colourful music video that used 288,000 jelly beans (donated by Jelly Belly) for her song “In Your Arms”. At first, Grannis had a difficult time envisioning the concept that Jardin pitched to her (a music video with imagery that was inspired by jelly bean artists like Roger Rocha, Malcom West and Kristen Cummings), so Jardin hired an illustrator to draw the imagery out, and turn it into an animatic with over 2,300 frames. Jardin then had stop-motion photography of Grannis taken which was inserted into the practice video. For the real thing, Grannis was filmed in the frame laying on top of a glass sheet suspended above the jelly been landscape – there was no green screen used for this super sweet music video that took 1,357 hours over the course of 22 months. The video has a total of 2,460 frames and brings a smile to our faces every time we watch it.