Life-Sized Lego Forest In Australia

One of our favourite companies, Lego, has designed and installed this life-sized LEGO forest in the Living Desert in the Australian Outback. The forest consists of 15 pine trees and 15 flower sets all 66 times larger than their toy counterparts (that sets trees at 4m high!) and are made out LEGO built the forest in celebration of the company’s 50 year anniversary. John Peddie, the founder of LEGO, moved from England to Australia with the hope that people down under would appreciate the potential behind his stackable toy brick idea. Peddie knocked on toy store doors to pitch his product idea, and now half a century later LEGO is the number one toy brick in Australia. The celebration of LEGO’s success was deemed the “LEGO Festival of Play” and featured spontaneous installations of jumbo-sized LEGO sculptures throughout the city for nine months. The LEGO Forest first showed up in Sydney at Martin Place before it moved to the Living Desert on July 2-12 2012. The vibrant LEGO pieces make for a surreal sight against the dusty outback setting – a wonderful way to celebrate a great product and a beloved toy.