






Leave it to architect Frank Gehry to come up with this twisted and fabulously interesting design concept for the Lou Ruvo Center for Brain Health in Las Vegas. The centre was conceptualized in 2007 and founded by Larry Ruvo – the founder of “Keep Memory Alive” (also known as KMA), a research facility and health centre that Ruvo opened in memory of his father who was a victim of Alzheimer’s Disease. KMA supports the mission of the Lou Ruvo Center for Brain Health and has hosted several star-studded galas attended by celebrities and notables around the world. the Lou Ruvo Center for Brain Health is expected to become a nation resource for the most current research and scientific information for the treatment of Alzheimer’s, Parkinson’s, Huntington’s and ALS (Lou Gehrig’s Disease), as well as focusing on prevention, early detection and education.
The design of the extravagant center by Frank Gehry cost $70 million and is located on a lot of 61 acres (25 hectares) large. The building itself is approximately 65,000 square feet (6,000 m2) and includes 13 examination rooms, offices for health care practitioners and researchers, a “Museum of the Mind” and a community auditorium. Construction started in 2007 and the project was completed and open for business sin 2008.
Despite the criticism from some architecture critics (namely James Howard Kunstler) that the building is overly dramatic and resembles something along the lines of “This is your brain on Frank Gehry”, we think the funky and twisted design is nothing short of sophisticated and intriguing – an inspirational space that both supports intellectual development physically and conceptually. Kudos to Mr. Gehry, as always.


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