Achieving recognition through subtlety is an art, and in our opinion, Hermes has mastered this art with the Fall 2012 collection for men. The geeky series of ties called “8Ties” features designs that are sure to make expensive-tie-wearing-technies smile, and with a slogan as catchy and clever as “it’s Knot what you think”, we just had to share. The eight silk ties include digital motifs, like USB logos, computer keyboard keys, on/off Apple icons, binary code, computer circuit grids, recycle logos, trash bin icons, draftsman grids and more (available in multiple colourways in some cases). Plus, the 8-bit geeky logo for the collection is too fabulous not to be mentioned – it does not resemble anything elegant and Hermes-y, which is exactly why we love it! Companies that are able to reinvent themselves and have a little fun make us say “WHOA!” every time.
And seriously, do yourself a favour and check out the official website which is equally awesome in all it’s Atari-style intro video glory!