


José Guizar is a young Mexican graphic designer who is responsible for this hilarious and perfectly fitting branding behind premium Mexican brewed beer, Cervecería Sagrada. Guizar conceptualized the Mexican wrestling mask branding as an homage to Lucha Libra – one of the most iconic symbols in Mexican pop culture. According to Guizar, the brand’s identity is “inspired by the golden era of lucha in the 1950′s, when movie heroes were not Superman or the X Men, but El Santoand his wingmen, fighting creepy monsters on a silver ’52 Alfa Romeo with surf music in the background.”
The variety of styles are named after fictional wrestling characters, including Black King (Imperial Stout), Blond Gomez (Lager) and The Vampire’s Son (Red Ale), and each one is more bad-ass than the next.
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