Creative masterminds, Wieden + Kennedy, imagined what the characters from the Avengers would look like if they were made out of products available at Target. It was fitting that the company was attempting to come up with a print campaign for Target. “A Superhero in Every Aisle” was the resulting campaign that was led by art director Drew Dayberry, creative directors Guy Seese and Chris Mitton, and photographed by Adam Levy. Kudos go out to Katie Mello, Margaret Meyer, Sara Neiman, Joe Schmidt and Sarah Hall for the character fabrication. How they were able to build some of the characters using every day items like thermoses, coffee cans and more, we will never know.
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AVENGERS CHARACTERS IN PRODUCT PLACEMENT ART: Creative masterminds, Wieden + Kennedy, imagined what the characte… http://t.co/khv0HvYb
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Such a freaking clever marketing campaign!
#awesomeart
AVENGERS CHARACTERS IN PRODUCT PLACEMENT ART: Creative masterminds, Wieden + Kennedy, imagined what the characte… http://t.co/n0tYHEVL
Avengers characters in product placement art http://t.co/oCVzsHJQ
A bit of brand brilliance: Avengers Characters in Product Placement Art http://t.co/rzqAJVhV via @sharethis